Skip to Content

Advisory Lab


Who Knew? is a solo operation that collaborates with other independent trusted partners. A small consortium led by seasoned advisors with real-world experience, diverse perspectives, and complementary strengths. We bring in the right minds at the right time, always with your goals in focus. We’re the team you call when you’re ready for what’s next - no fluff, just action. 

We don’t have a complex org chart or a sprawling matrix; our start-up team today is lean but growing. We do have a clear sense of who we are, how we show up, and what we’re building toward. Culture isn’t a perk, it’s a practice and we’re committed to getting it right from day one.

Beyond our core, we've cultivated trusted partnerships within our network across Private Equity, Accounting and Technology. "If we're not the right fit, we'll help find you who is". 

Alasia Noakes, Founder of Who Knew Co
 Advisory Partners 
  Commercial Structuring & Opportunity Development

  • Deal Shaping & Account Strategy
  • Business Analysis
  • Business Growth & Innovation Transformation
  • Business Frameworks
  • Change Implementation frameworks
  • Operational Effectiveness
  Alasia Noakes
  Founder. Creative Director & Strategic Advisor

  • Alliance Management
  • Strategic Business Planning 
  • Creative GTM, Brand Positioning
  • Ideation and Experience Design
  • Program and Campaign Architecture
  • Fractional support. Short / PT contract & Project work
We collaborate to discover client's Who Knew? moments.

Find out more to understand how we can help make a difference. 

Reach out for an introduction meeting

Got a question, query, or feedback?

We’d love to hear from you. For general inquiries or to share your thoughts, feel free to reach out here:

Thank you 

Our team will message you back as soon as possible.


 team@whoknew.co

Headquarters - Sydney!