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W H O    K N E W 


 

Who we are

Who Knew? was founded to fill a glaring gap in the market: smart, creative problem-solving for small and medium-sized businesses - without the legacy or layers of large global firms.

Our model is agile, modular, and deeply collaborative, built to deliver high-impact outcomes without the burden of heavy overhead.

We’re a consortium of professionals with complementary skill sets, aligning the right expertise to each opportunity and working as one team through our Advisory Lab.

We're nimble by design, intentional in our choices, and focused on work that drives real change. 

Passionate about bold ideas, thoughtful design, and meaningful results, we bring care to every engagement. 

For us, it's personal.

Our vision

At Who Knew? our vision is to unlock the best in people and organisations strategically, creatively, and culturally.

We aspire to be top of mind

…..when bold thinking is needed, be the trusted partner clients return to, for shared wins and transformative outcomes. 

"Right change, positive execution."  

Be positive challengers 

Who Knew aims to inspire teams to challenge the status quo, elevate the benchmark, and build with intention.

Armour of honour

Our work is grounded in high-performance collaboration, strategic empathy, and a focused pursuit of excellence. 

Our approach blends old-school integrity with a new-age edge, grounded in purpose and driven by possibility. 

"Always professional, always respectful."

Our values

The filters we use to make decisions and the standards we hold ourselves to:

Integrity with Edge

We blend old-school professionalism with a modern, purpose-driven mindset. 

Respectful, rigorous, and always evolving.

Human-centred Innovation
We embrace AI and emerging tech to work smarter, But never at the expense of authentic creativity or emotional intelligence. The architect still matters.


Sustainability-first Thinking
From how we operate to who we partner with.

We prioritise long-term impact over short-term gain.




Equity & Empathy
We champion diversity, inclusion, and ethical business practices.

Better outcomes start with better intent.



Underdog Energy
We root for the overlooked, the underestimated, and the bold. 

We celebrate wins, learn from losses, 
and always push for better.


Partnership over Transaction
We build trust through transparency, collaboration, and shared ambition. 

Our work is only 
as strong as the relationships behind it.

Our values

The filters we use to make decisions and the standards we hold ourselves to:

Integrity with Edge

We blend old-school professionalism with a modern, purpose-driven mindset. 

Respectful, rigorous, and always evolving.

Human-centred Innovation
We embrace AI and emerging tech to work smarter, But never at the expense of authentic creativity or emotional intelligence. The architect still matters.
Sustainability-first Thinking
From how we operate to who we partner with.

We prioritise long-term impact over short-term gain.


Equity & Empathy
We champion diversity, inclusion, and ethical business practices.

Better outcomes start with better intent.



Underdog Energy
We root for the overlooked, the underestimated, and the bold. 

We celebrate wins, learn from losses, 
and always push for better.
Partnership over Transaction
We build trust through transparency, collaboration, and shared ambition. 

Our work is only 
as strong as the relationships behind it.

Who Knew? Advisory Lab delivers fractional firepower for full-time impact.

 Fractional roles. Not full time, just fully focused. 

Let's connect!